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Publications in VIVO

Amanda Jayne Muhammad

overview

  • Dr. Amanda J. Muhammad is a Professor and former Chair of the Department of Interior Design and Merchandising in the College of Health and Human Performance at East Carolina University. Her scholarship examines the intersection of professional identity development, resource accessibility, and experiential learning in higher education, with particular attention to how educational systems support career readiness and workforce preparation.
    Her research explores topics including access to professional clothing and career resources, consumer behavior, entrepreneurship, and leadership in both formal and informal learning environments. Through this work, she investigates how high-impact educational practices-such as applied learning, industry engagement, and experiential initiatives-can strengthen students' professional preparation and long-term success.
    Dr. Muhammad's broader body of work also includes research and presentations related to curriculum innovation, microenterprise development in the informal retail sector, and collaborative leadership in higher education. In addition to her scholarship, she contributes to advancing the discipline through national leadership and professional service. She currently serves as President of the Textile and Apparel Programs Accreditation Commission (TAPAC) and as Co-Director of the International Textile and Apparel Association (ITAA) 2027 Annual Conference.
    Across her scholarship, leadership, and service, Dr. Muhammad focuses on translating research into practical systems that expand opportunities for students and strengthen the connection between education, industry, and community.

presentations

professional service activities

  • Promotion to Full Professor External Reviewer for Promotion to Full Professor, Department of Recreation, Sport Pedagogy, and Consumer Sciences, The Patton College of Education, Ohio University (Fall 2025).Provided an in-depth external review of Dr. Haesun Park-Poaps's dossier for promotion to Full Professor, including assessment of scholarly record, teaching, and service contributions in alignment with institutional and college-level criteria. This review reflected disciplinary expertise and contributed to national-level faculty evaluation processes in higher education. 2025
  • One Aba Boy The main goal is to refine and adapt the presentation of One Aba Boy for the American market while preserving its essence. I'm especially seeking guidance on areas like:

    Messaging that resonates with U.S. consumers without diluting the cultural story.
    Packaging and labeling that align with market standards.
    Visual merchandising and lookbook ideas.
    Pricing strategy for boutiques, pop-ups, and e-commerce.

    I'd also love your thoughts on brand positioning in retail spaces and how to tell the One Aba Boy story in a way that inspires connection and curiosity. 2024
  • Treasurer, Textile and Apparel Programs Accreditation Commission The Board of Commissioners (BOC), elected by the Assembly of Delegates, directs the activities of the Textile and Apparel Programs Accreditation Commission (TAPAC). The BOC comprises 14 representatives from textiles and apparel and related baccalaureate programs in academic colleges, universities, and the textile and apparel industry. Fourteen (14) commissioners are elected or appointed as described below. Nine (9) commissioners shall be elected by the TAPAC Assembly of Delegates from faculty members of Assembly of Delegates programs to represent the diversity of types of four-year programs and ITAA content areas. The BOC appoints one public member representing the textile and apparel-related industry and one practicing professional in a textiles and apparel or related industry. The President and the Past President of the TAPAC BOC serve as ex-officio voting members of the BOC. The Executive Director serves as an ex-officio non-voting member of the BOC. (Seehttps://www.tapacaccreditation.org/leadershipfor the current list of BOC members. 2023 - 2024
  • Webinar - Module 3: Strategic Planning for Success Conducted three fee-based webinars focused on strategic planning for departments/programs interested in pursuing accreditation. 2023
  • Textile and Apparel Programs Accreditation Commission The Board of Commissioners (BOC), elected by the Assembly of Delegates, directs the activities of the Textile and Apparel Programs Accreditation Commission (TAPAC). The BOC comprises 14 representatives from textiles and apparel and related baccalaureate programs in academic colleges, universities, and the textile and apparel industry. Fourteen (14) commissioners are elected or appointed as described below. Nine (9) commissioners shall be elected by the TAPAC Assembly of Delegates from faculty members of Assembly of Delegates programs to represent the diversity of types of four-year programs and ITAA content areas. The BOC appoints one public member representing the textile and apparel-related industry and one practicing professional in a textiles and apparel or related industry. The President and the Past President of the TAPAC BOC serve as ex-officio voting members of the BOC. The Executive Director serves as an ex-officio non-voting member of the BOC. (Seewww.itaaonline.org/mpage/TAPAC21for the current list of BOC members. 2022
  • Textile and Apparel Programs Association Commission TAPAC--the only accreditation program focused solely on textile, apparel, and related-area academic programs

    Assures that accredited baccalaureate programs in textile, apparel, and related areas provide the highest quality educational experiences to prepare students for professional careers in the industry
    Establishes standards based on research, best practices, and qualitative indicators of performance
    Focuses on meeting desired student learning outcomes, regardless of program size, scope, or specialization
    Utilizes rigorous self-evaluation and independent, objective peer appraisal of programs
    Emphasizes quality assurance and commitment to continuous quality enhancement 2022

preferred title

  • Professor