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Publications in VIVO

Amanda Jayne Muhammad

overview

  • Amanda J. Muhammad, Ph. D., is a Professor and Chair of the Interior Design and Merchandising department in the College of Health and Human Performance at East Carolina University. Her research interests include clothing and resources accessibility, entrepreneurship, creativity, and leadership in and outside traditional learning environments, focusing on enhancing individual learners' abilities and skills through high-impact practices. Previous research and presentations include topics related to curriculum development, the informal sector and retail start-ups, and collaborative leadership.

presentations

professional service activities

  • One Aba Boy The main goal is to refine and adapt the presentation of One Aba Boy for the American market while preserving its essence. I'm especially seeking guidance on areas like:

    Messaging that resonates with U.S. consumers without diluting the cultural story.
    Packaging and labeling that align with market standards.
    Visual merchandising and lookbook ideas.
    Pricing strategy for boutiques, pop-ups, and e-commerce.

    I'd also love your thoughts on brand positioning in retail spaces and how to tell the One Aba Boy story in a way that inspires connection and curiosity. 2024
  • Treasurer, Textile and Apparel Programs Accreditation Commission The Board of Commissioners (BOC), elected by the Assembly of Delegates, directs the activities of the Textile and Apparel Programs Accreditation Commission (TAPAC). The BOC comprises 14 representatives from textiles and apparel and related baccalaureate programs in academic colleges, universities, and the textile and apparel industry. Fourteen (14) commissioners are elected or appointed as described below. Nine (9) commissioners shall be elected by the TAPAC Assembly of Delegates from faculty members of Assembly of Delegates programs to represent the diversity of types of four-year programs and ITAA content areas. The BOC appoints one public member representing the textile and apparel-related industry and one practicing professional in a textiles and apparel or related industry. The President and the Past President of the TAPAC BOC serve as ex-officio voting members of the BOC. The Executive Director serves as an ex-officio non-voting member of the BOC. (Seehttps://www.tapacaccreditation.org/leadershipfor the current list of BOC members. 2023 - 2024
  • Webinar - Module 3: Strategic Planning for Success Conducted three fee-based webinars focused on strategic planning for departments/programs interested in pursuing accreditation. 2023
  • Textile and Apparel Programs Accreditation Commission The Board of Commissioners (BOC), elected by the Assembly of Delegates, directs the activities of the Textile and Apparel Programs Accreditation Commission (TAPAC). The BOC comprises 14 representatives from textiles and apparel and related baccalaureate programs in academic colleges, universities, and the textile and apparel industry. Fourteen (14) commissioners are elected or appointed as described below. Nine (9) commissioners shall be elected by the TAPAC Assembly of Delegates from faculty members of Assembly of Delegates programs to represent the diversity of types of four-year programs and ITAA content areas. The BOC appoints one public member representing the textile and apparel-related industry and one practicing professional in a textiles and apparel or related industry. The President and the Past President of the TAPAC BOC serve as ex-officio voting members of the BOC. The Executive Director serves as an ex-officio non-voting member of the BOC. (Seewww.itaaonline.org/mpage/TAPAC21for the current list of BOC members. 2022
  • Textile and Apparel Programs Association Commission TAPAC--the only accreditation program focused solely on textile, apparel, and related-area academic programs

    Assures that accredited baccalaureate programs in textile, apparel, and related areas provide the highest quality educational experiences to prepare students for professional careers in the industry
    Establishes standards based on research, best practices, and qualitative indicators of performance
    Focuses on meeting desired student learning outcomes, regardless of program size, scope, or specialization
    Utilizes rigorous self-evaluation and independent, objective peer appraisal of programs
    Emphasizes quality assurance and commitment to continuous quality enhancement 2022

preferred title

  • Professor and Chair