contributor

• Amanda Jayne Muhammad   The main goal is to refine and adapt the presentation of One Aba Boy for the American market while preserving its essence. I'm especially seeking guidance on areas like:
  
  Messaging that resonates with U.S. consumers without diluting the cultural story.
  Packaging and labeling that align with market standards.
  Visual merchandising and lookbook ideas.
  Pricing strategy for boutiques, pop-ups, and e-commerce.
  
  I'd also love your thoughts on brand positioning in retail spaces and how to tell the One Aba Boy story in a way that inspires connection and curiosity.   2024