publication venue for
- UFC Pay-per-view Buys: The Power of the Celebrity Fighter. 13:35-46. 2017
- Brand Name Ethics as a Marketing Concern: A Narrative Inquiry of the Washington Redskins' Debate 2014
- Chevrolet and Manchester United: A Transformational Sponsorship in a Traditional Industry 2014
- Tribalism among US-Based Premier League Supporters Groups: A Tribal Marketing Perspective 2014