Travel Oregon Key Performance Indicators: An experience evaluation approach

The PI of this project was contacted by the research manager of Travel Oregon to conduct a research study on Oregonians' perceptions, attitudes, and opinions towards the tourism development of Oregon. The data is statewide, and Travel Oregon has a separate contract with a third-party data collection company. The study also investigates Oregonians' travel behavior, attitude, and motivation for traveling within the state. The PI is responsible for data analysis, presentation, short report/executive summary development and consulting the Travel Oregon on findings/results. The project has four data collection and analysis phases starting from late 2021 to December 31, 2022.

Scholars @ ECU