Dr. Michael Rodriguez is a sales educator, researcher, and consultant with over 25 years of experience in professional selling, sales technology, and analytics. As a thought leader in sales innovation, he has dedicated his career to advancing the understanding of customer relationship management (CRM), artificial intelligence (AI), and generative AI in sales processes. Dr. Michael Rodriguez currently serves as an Assistant Professor at East Carolina University and as Fellow for the Twilley Sales Academy of Sales Leadership. Dr. Rodriguez earned his PhD in Technology Management at Stevens Institute of Technology in Hoboken NJ where he won "Outstanding Dissertation Award" for his research on CRM. His work has been published in the Journal of Business Research, Journal of Personal Selling and Sales Management, Industrial Marketing Management, Journal of Research in Interactive Marketing and Journal of Business-to-Business Marketing and recently published a book "Generative AI in B2B Sales: Bost Your Sales Strategy with AI Technology". Dr. Rodriguez also worked on Wall Street for over a decade selling market data and trading platforms to investment banks, asset managers, and hedge funds. Highlights:
Published 25+ peer-reviewed articleson sales, AI, and CRM. Designed and led top-ranked sales programs recognized by the Sales Education Foundation. Consulted for global companies like IBM, Salesforce, and Oracle to implement cutting-edge sales strategies. Winner of numerous awards, including Best Paper in Special Issue by the Journal of Marketing Analytics.
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