Co-author Network
Map of Science
selected publications
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article
- IMPROVING BRAND LOVE THROUGH BRANDED APPS: IS THAT POSSIBLE?. Journal of Marketing Analytics. 2024
- Academic Theories Supporting Salesforce. Pathways to Research in Business and Economics. 2022
- TWO DECADES OF THE JOURNAL OF MARKETING CHANNELS: DIRECTING THE FUTURE OF INTER-ORGANIZATIONAL RESEARCH. The Journal of Inter-Organizational Relationships. Volume 27. 2021
- How Does Personalization Affect Brand Relationship in Social Commerce? A Mediation Perspective. Journal of Consumer Marketing. 37. 2020
- Traceability in the Supply Chain. International Journal of Applied Logistics. 9:1-22. 2019
- UFC Pay-per-view Buys: The Power of the Celebrity Fighter. Innovative Marketing. 13:35-46. 2017
- Illusion of Control: Theoretical Perspective on Power-Dependence Relationships. International Journal of Business and Management. 2016
- Relationship Flexibility in 3PL Context: The Impacts of Network Embeddedness, Guanxi, and Explicit Contract. Journal of Marketing Channels. 2016
- Trial-Attitude Formation in Green Product Evaluations. Atlantic Marketing Journal. 2016
- Brand Name Ethics as a Marketing Concern: A Narrative Inquiry of the Washington Redskins' Debate. Innovative Marketing. 2014
- Chevrolet and Manchester United: A Transformational Sponsorship in a Traditional Industry. Innovative Marketing. 2014
- Salesperson Slotting Allowance Authority in Manufacturer-Retailer Negotiations. Journal of Marketing Channels. 2014
- Tribalism among US-Based Premier League Supporters Groups: A Tribal Marketing Perspective. Innovative Marketing. 2014
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book
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proceedings