Positions

Director, School of Hospitality Leadership, College of Business

Contact Info

ohalloranr@ecu.edu

Publications in VIVO

Co-author Network

Co-investigator Network

Bob O'Halloran

member of

International Council on Hotel, Restaurant and Institutional Education (ICHRIE), 2024
North Carolina Restaurant and Lodging Association 2024
American Hotel & Lodging Association (AH&LA) 2024
National Restaurant Association (NRA) 2024
NCRLA 2022
AHLA 2021
ICHRIE 2021
MFHA 2021
NEWH 2021
NRA 2021
Pitt-Chamber 2021
Share Center -STR Global 2021
see list below 2020
Asian American Hotel Owners Association (AAHOA). 2018
Multi-Cultural Food Service and Hospitality Alliance (MFHA) 2018
NEWH North Carolina Regional Area 2018
National Restaurant Association (NRA), Educational Foundation of the National Restaurant Association (NRAEF) 2018
Pitt Independent Eateries (PIE) 2018
Pitt-Greenville Chamber of Commerce, Greenville, North Carolina 2018
SHARE Center, STR Global, Hendersonville, NC 2018
AHLA American Hotel & Lodging Association 2017
National Restaurant Association 2017
SHARE Center 2017
NC Restaurant & Lodging Assoc. 2017
North Carolina Restaurant & Lodging Association 2007 - 2015
"MultiCultural Food Service and Hospitality Alliance (MFHA) 2010 - 2012
American Hotel and Lodging Association 1984 - 2012

selected publications

article
- � Artificial Intelligence & Hospitality: A Good Partnership, Hotel Executive, Artificial Intelligence & Hospitality: A Good Partnership , by Robert O'Halloran, https://www.hotelexecutive.com/business_review/8136/artificial-intelligence-hospitality-a-good-partnership1/19/2025.
  . Hotel Executive. 2025
- � Sustainability Trends: Strategies and Tactics Considered, Hotel Executive, Sustainability Trends: Strategies and Tactics Considered , by Robert O'Halloran, https://www.hotelexecutive.com/business_review/8160/sustainability-trends-strategies-and-tactics-considered, 2/13/2025.
  . Hotel Executive. 2025
- � Tools and Data for Decision Making: Hospitality Metrics & KPIs, 3/23/2025, Hotel Executive, https://www.hotelexecutive.com/business_review/8196/tools-and-data-for-decision-making-hospitality-metrics-kpis
  . Hotel Executive. 2025
- Training and Hospitality Education: Trends, Methods, and Options, Hotel Executive, 04/10/2025, HotelExecutive.com Daily Digest. . Hotel Exectuive. 2025
- (2024).Career Pathways from High School to the Board Room, https://www.hospitalitynet.org/opinion/4120169.html?utm_source=North+Carolina+Restaurant+and+Lodging+Association&utm_campaign=b5edbe1bac-EMAIL_CAMPAIGN_2022_10_26_09_18_COPY_01&utm_medium=email&utm_term=0_e2f2f846c8-b5edbe1bac-648444034
  
  . HospitalityNet.org. 2024
- Hospitality Leadership Skills & Traits Assessment, https://www.hotelexecutive.com/business_review/7937/hospitality-leadership-skills-traits-assessment, 6/02/2024.
  
  . HotelExecutive.com. 2024
- Complete the Circle: From Mentee to Mentor? Hotel Executive, Hotel Business Review, July 11, 2024, https://www.hotelexecutive.com/mailer/?module=hbr&daily=2024-07-11.
  . Hotel Executive. 2024
- Hospitality Thought Leadership: Thinking for Innovation and Advancement, Hotel Executive, https://www.hotelexecutive.com/business_review/8062/hospitality-thought-leadership-thinking-for-innovation-and-advancement, November 8, 2024.
  . Hotel Executive. 2024
- � Managing Social Media: Tools, Trends & Careers, Hotel Executive, Managing Social Media: Tools, Trends & Careers, 12/15/2024, https://www.hotelexecutive.com/business_review/8114/managing-social-media-tools-trends-careers.
  . Hotel Executive. 2024
- � Recruiting Is About Quality Hiring, Great Service and Efficient Cost, https://www.hotelexecutive.com/business_review/7994/recruiting-is-about-quality-hiring-great-service-and-efficient-cost, 8/04/2024.
  . Hotel Exectuive. 2024
- � Social Media Trends and Channels: What Is Best for You?, Hotel Executive, Social Media Trends and Channels: What Is Best for You?, 9/6/2024.
  . Hotel Executive. 2024
- � Sustainable Tourism and Hospitality: Changing Business Models and How We Think?, Hotel Executive, https://www.hotelexecutive.com/feature_focus/8018/sustainable-tourism-and-hospitality-changing-business-models-and-how-we-think, September 29, 2024.
  . Hotel Executive. 2024
- Artificial Intelligence as a Hospitality Business Education Tool. Hotel Executive / Hotel Business Review. 2024
- Career Pathways from High School to the Board Room. Hotel Executive / Hotel Business Review. 2024
- Food and Beverage Trends: What Works and Is Sustaining? Do Your Research. Hotel Executive / Hotel Business Review. 2023
- Keeping Meetings Current: Relevant Content and Technology Learning & Teaching Tools. Hotel Executive / Hotel Business Review. 2023
- Linking Technology With Marketing and Sales Efforts (Coordination, Cooperation and Control). Hotel Exectuive / Hotel Business Review. 2023
- Lodging Spa and Wellness - Natural Connections & More. Hotel Executive / Hotel Business Review. 2023
- Lodging Space Utilization: Trends and Innovations. Hotel Executive / Hotel Business Review. 2023
- Thinking Through Revenue Management to Achieve Value. Hotel Executive / Hotel Business Review. 2023
- Ask the Experts: In 2023's Best & Worst States for Summer Road Trips. WalletHub.com. 2023
- - (2023) Social Media Trends, Markets and Platforms, Hotel Executive, Hotel Business Review, February .
  - https://www.hotelexecutive.com/feature_focus/7522/social-media-trends-markets-and-platforms
  . Hotel Executive / Hotel Business Review. 2023
- Hotel Legal Environment: Preparation, Prevention, Service. Hotel Executive / Hotel Business Review. 2023
- (2022). Housekeeping staffing alternatives: Contract employees or hire full-time, Journal of Hospitality and Tourism Cases, Fall, with Patel, B.
  . Journal of Hospitality and Tourism Cases. 10. 2022
- (2022). Hotel Design Trends: Embracing New Spaces and Designs for Lodging, Hotel Executive: Hotel Business Review December 1, 2022, https://www.hotelexecutive.com/mailer/?module=hbr&daily=2022-12-01.. Hotel Executive / Hotel Business Review. 2022
- - (2022) Hotel Revenue Management: More Than Room Centric, October, Hotel Executive: Hotel Business https://www.hotelexecutive.com/feature_focus/7401/hotel-revenue-management-more-than-room-centric.
  . Hotel Executive-Hotel Business. 2022
- - (2022) Legal Impacts of The Pandemic on The Hotel and Lodging Industry, Hotel Executive: Hotel Business Review https://www.hotelexecutive.com/mailer/?module=hbr&daily=2022-12-09, December 9, 2022.
  . Hotel Executive / Hotel Business Review. 2022
- - (2022). Eco-Friendly and Sustainable Hotels: Seeing the Future, Hotel Business Review, Hotel Executive, https://www.hotelexecutive.com/business_review/7271/eco-friendly-and-sustainable-hotels-seeing-the-future, May 4.
  . Hotel Executive-Hotel Business. 2022
- - (2022). Hotel F&B Goals: Be Innovative, Flexible & Sustainable While Providing Great Service, Hotel Business Review, Hotel Executive, https://www.hotelexecutive.com/business_review/7350/hotel-fb-goals-be-innovative-flexible-sustainable-while-providing-great-service, August 5, 2022.
  . Hotel Executive / Hotel Business Review. 2022
- - (2022). Hotel Group Meetings: A New Frontier for All, Hotel Executive: Hotel Business Review, Friday, September 9, 2022, https://www.hotelexecutive.com/mailer/?module=hbr&daily=2022-09-09.
  . Hotel Executive / Hotel Business Review. 2022
- - (2022). Hotel Guest Service Works Towards Recovery: Meeting Expectations, Hotel Business Review, Hotel Executive, https://www.hotelexecutive.com/mailer/?module=hbr&daily=2022-04-08, April 8.
  . Hotel Business Review - Hotel Executive. 2022
- - (2022). Hotel Mobile: Innovation, Value, Effectiveness, Efficiency, Savings (IVEES), Hotel Business. HotelExecutive.com, newsletter@hotelexectuive.com, January 2, https://www.hotelexecutive.com/business_review/7168/hotel-mobile-innovation-value-effectiveness-efficiency-savings-ivees.
  . Hotel Business Review - Hotel Executive. 2022
- - (2022). Hotel Spa & Wellness in a Covid-19 Recovery Time, Hotel Business Review, Hotel Executive, https://www.hotelexecutive.com/business_review/7324/hotel-spa-wellness-in-a-covid-19-recovery-time, July 6.
  . Hotel Business Review - Hotel Executive. 2022
- Agritourism in Indonesia: A goat farm option, Journal of Hospitality, and Tourism Cases, 9 (3). Spring. with Coppenger, C. . Journal of Hospitality and Tourism Cases. 2021
- Agritourism in Indonesia: A goat farm option. Journal of Hospitality and Tourism Cases. 9. 2021
- Eco-Friendly Hotel Practices-Creating Sustainable Human Locations. Hotel Business Review, HotelExecutive.com, newsletter@hotelexecutive.com. 2021
- Food and Beverage Trends in Hotels-Post Pandemic. Hotel Business Review, HotelExecutive.com, newsletter@hotelexectuive.com. 2021
- Hospitality Going Forward: New Service Systems Mean Reskilling in Hospitality Education and Training. Hotel Executive. 2021
- Hotel Revenue Management Trends 2021: Value = Metrics, Marketing, Profitability & Skill Set. Hotel Business Review, HotelExecutive.com, newsletter@hotelexectuive.com. 2021
- Hotel Spas and Wellness Trends and Best Practices. Hotel Business Review, HotelExecutive.com, newsletter@hotelexecutive.com. 2021
- New Lodging Sales and Marketing Trends,. Hotel Business Review, HotelExecutive.com, newsletter@hotelexecutive.com. 2021
- New Service Systems Mean Reskilling in Hospitality Education and Training. Hotel Business Review, newsletter@hotelexecutive.com, Daily Hotel Newswire Updates, Feature Focus,. 2021
- Social Media: A New Skill Set in Lodging and Hospitality Curriculums. newsletter@hotelexecutive.com, Daily Hotel Newswire Updates. 2021
- The Changing Hotel Legal Environment: Being Aware and Prepared. Hotel Business Review, HotelExecutive.com, newsletter@hotelexectuive.com. 2021
- (2020). Book Review: Managing religious tourism, Journal of Heritage Tourism, Taylor & Francis, DOI:
  
  10.1080/1743873X.2019.1626043.
  . Journal of Heritage Tourism. 2020
- (2020). Book Review: Values in heritage management: Emerging approaches and research directions,
  
  Journal of Heritage Tourism, Taylor, and Francis, https://doi.org/10.1080/1743873X.2020.1723887
  . Journal of Heritage Tourism. 2020
- (2020). Book Review: Ethical and responsible tourism: Managing Sustainability in Local Tourism Destinations. Anatolia: An International Journal of Tourism and Hospitality Research. Anatolia: International Journal of Tourism and Hospitality Research. 2020
- AGRITOURISM IN INDONESIA: A GOAT FARM OPTION. Hournal of Hospitality and Tourism Cases. na. 2020
- Careers Not Jobs; Planning Pathways in a Labor Shortage,. Hotel Executive. 2020
- ENGAGED EMPLOYEES MAKE FOR BETTER BUSINESS. Jounral of Hospitality and Tourism Cases. 2019
- Book review: Linking Urban and Rural Tourism: Strategies in Sustainability. Annals of Tourism Research. 68:75-76. 2018
- E-recruitment: Does it assess a candidate's skills?. Journal of Hospitality and Tourism Cases. 6:17-23. 2018
- J1 Visa Programs: Enhancing Your Workforce. Hotel Business Review, Hotel Executive.com columns; HotelExecutive.com. 2018
- Book Review: Edible identities: food as cultural heritage. Journal of Tourism and Cultural Change. 15:105-107. 2017
- Book Review: Sustainable Tourism in the Global South: Communities, Environments and Management. Anatolia: An International Journal of Tourism and Hospitality Research. 28:291-293. 2017
- Event Management: Using a Servant Leadership Model. Journal of Hospitality and Tourism Cases. 6:33-41. 2017
- Retaining management talent. Journal of Hospitality and Tourism Cases. 6:88-95. 2017
- Short-term rentals operating as Illegal Hotels, Blog Post 2017
- Targeting Kenya's Coastal Gastronomic Market: A Case Study. Journal of Hospitality & Tourism Cases. 6:48-56. 2017
- What certifications are important in the hospitality industry?. Journal of Human Resources in Hospitality and Tourism. 17:121-135. 2017
- The Hospitality Institute at Mattamuskeet Lodge: A Case Study of a Social Business, accepted to the Journal of Hospitality and Tourism Cases. Journal of Hospitality & Tourism Cases. 4:47-54. 2016
- QUALITY SERVICE STARTS WITH A RESERVATION: SETTING AND APPLYING STANDARDS. Journal of Hospitaltiy & Tourism cases.
book
- <p><span style="font-size:11pt;">Encyclopedia contribution (2025). Springer -Nature Link, Accommodation: Tourism. In: Jafari, J., Xiao, H. (eds) <b>Encyclopedia of Tourism.</b></span></p>
  <p><span style="font-size:11pt;"><span> </span>eBook ISBN, 978-3-030-74923-1, Print ISBN 978-3-030-74922-4. </span></p>
  <p><span style="font-size:11pt;">(2024). Accommodation: Tourism. In: Jafari, J., Xiao, H. (eds) <b>Encyclopedia of Tourism.</b> Springer, Cham.</span></p>
  <p><span style="font-size:11pt;"><span> </span><span></span>https://doi.org/10.1007/978-3-319-01669-6_2-2.</span></p>. Springer. 2024
- (2007). Communication Skills, Chapter 7, in Woods & King, Leadership and Management in the Hospitality Industry, (revised edition). Educational Institute of American Hotel & Lodging Association. 2007
proceedings
review

presentations

presentation

principal investigator on

Emerging Leaders Program awarded by Methodist Healthcare Foundation 2007

professional service activities

2018-to present: Reviewer: International Journal of Contemporary Hospitality Management. Review papers 2024
Editorial Review Board, Journal of Convention & Event Tourism, Routledge: Taylor & Francis, (2009 to present). Review and recommend submitted papaers 2024
AHLA Scholarship Committee 2005 to Present: American Hotel & Lodging Educational Foundation Scholarship Committee, Vice Chair. 2022
NC High School Curriculum Advisory Committee for development of hospitality curriculum at the secondary level 2022: North Carolina Department of Instruction, Hospitality and Tourism Education Advisory Team. 2022
Regular contributor of reviews Editorial Review Board, Journal of International Contemporary Hospitality Management (2013 to present). 2021
regular contributions Editorial Review Board, International Journal of Hospitality & Tourism Management, (December 2020 to present). 2021
regular reviewer Editorial Review Board, Journal of Hospitality and Tourism Education (2002-present) 2021
Ongoing Editorial Review Board, Journal of Hospitality & Tourism Cases (2012 to present) ; 2020
annual scholarship process Industry Service American Hotel & Lodging Educational Foundation Scholarship Committee, Vice Chair 2020
Editorial Review Board, International Journal of Hospitality & Tourism Management, (December 2020 to present). Review and recommend papers for publication. 2020
annually American Hotel and Lodging Education Foundation Scholarship Committee, Vice Chair 2019
regularly Editorial Review Board, Journal of Contemporary Hospitality Management (2103 to present).
Editorial Review Board, Journal of Hospitality and Tourism Education (2002-present)
Editorial Review Board, Managing Quality Service (2005 to present)
Editorial Review Board, Journal of Hospitality & Tourism Cases (2012 to present)
Editorial Review Board, Journal of Convention & Event Tourism, Routledge: Taylor & Francis, England and Wales, London, (2009 to present). ; ;
2019: Reviewer: International Journal of Contemporary Hospitality Management. ; 2019
External Reviewer: International Lodging Program (2018) Johnson and Wales University; Providence, Charlotte, Denver, Miami. Fall. Review of the International Lodging Program fro Johnson and Wales University 2018
New Bern-Craven County Tourism board meeting presentation and facilitation of TDA meeting and board meetings focused on marketing positioning and direction. ; ; ; ; 2018
Program Review External Reviewer: International Lodging Program (2018) Johnson and Wales University; Providence, Charlotte, Denver, Miami. Fall. 2018
Journal of Contemporary Hospitality Management Editorial Review Board, Journal of Contemporary Hospitality Management (2103 to present). 2017
Journal of Hospitality & Tourism Education Editorial Review Board, Journal of Hospitality and Tourism Education (2002-present) 2017
Ogoing Editorial Review Board, Journal of Convention & Event Tourism, Routledge: Taylor & Francis, England and Wales, London, (2009 to present). ; ; 2017
Paper Reviewer for annual conference 2017: Reviewer, ICHRIE Conference, Baltimore, Md. ; 2017
AHLEF Scholarship Committee Vice Chair American Hotel & Lodging Education Foundation Scholarship Committee Vice Chair 2016 - 2017
North Carolina Restaurant & Lodging Association 2016 - 2017
American Hotel and Lodging Educational Foundation Foundation arm of the AHLA, focus on schoalrships and research funding 2016 - 2017

awards and honors

National Recognitions, conferred by multiple organizations recognizing SHL, 2020
STR Global Share Center Recognition, conferred by STR Global, 2019
North Carolina Restaurant and Lodging Association Recognition, conferred by North Carolina Restaurant and Lodging Association, 2018
(2017) Founder Award, conferred by ICHRIE/ STR, 2016
(2017) Impact Award, conferred by ICHRIE/ STR, 2016
Best Reviewer Award, conferred by ICHRIE, 2016

preferred title

Robert M. O'Halloran, Ph.D., Professor and Director, School of Hospitality Leadership

located in facility

148 Rivers