overview

• Seung Hyun "Jenna" Lee is the Associate Dean for Academic Quality in the College of Business and a Professor in the School of Hospitality Leadership at East Carolina University. Dr. Lee earned her Ph.D. in Hospitality Management from the University of Central Florida and holds both an M.S. and a B.S. in Hospitality Management from the University of Nevada, Las Vegas. Prior to entering academia in 2010, she gained extensive industry experience across lodging, food and beverage, and airline sectors. At East Carolina University, Dr. Lee teaches Hospitality Law, Hospitality Management Current Issues Seminar, Hospitality Marketing, and graduate-level courses. Her primary research areas include consumer behavior, revenue management, and hospitality education. She has published over 58 peer-reviewed journal articles. Dr. Lee previously served on the Board of Directors for the International Council of Hotel, Restaurant, and Institutional Education (ICHRIE) as Director of Research from 2020 to 2024 and currently serves as Chair of the ICHRIE Conference Submission Review Committee.